Les gagnants des Marketing Awards 2017 sont annoncés

14 juin 2017

L’édition annuelle du Marketing Award Show a pris place à Toronto hier soir et a révélé 20 gagnants dans la catégorie affichage. Félicitations à tous!

AFFICHAGE

Best in Point-of-Purchase
OR: “Bring Back the Bees.” Client: General Mills Canada. Agency: Cossette
OR: “IKEA: Cook This Page.” Client: IKEA Canada. Agency: Leo Burnett Toronto/Jungle Media
• BRONZE: “Cart Thru.” Client: Tim Hortons. Agency: J. Walter Thompson Canada

Billboard Campaign
• OR: “Goal-Synced Nation.” Client: Labatt Brewing Company Ltd. Agency: Anomaly
ARGENT: “Traffic.” Client: Loto-Québec. Agency: Sid Lee
BRONZE: “Help Wanted.” Client: Wall Street Journal. Agency: The&Partnership

Billboard Single
• ARGENT: “Equalizer Fries.” Client: McDonald’s. Agency: Cossette
• ARGENT: “Snowden CCTV.” Client: Elevation Pictures. Agency: DentsuBos
• BRONZE: “Time for a Big Mac.” Client: McDonald’s. Agency: Cossette

Experiential/Special Events/Stunts
• OR: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
• BRONZE: “Green Screen.” Client: Scotts Canada. Agency: Rethink
• BRONZE: “Canadian Apparel.” Client: OneMethod. Agency: OneMethod, A Division of Bensimon Byrne

Large-Scale Ambient
• OR: “Rooftop Rink.” Client: Molson Canadian. Agency: Rethink
ARGENT: “Mysterious Billboard.” Client: Quebec City Magic Festival. Agency: Lg2

Transit/Posters Campaign
OR: “The Tissue for any Issue.” Client: Kruger/Scotties. Agency: Lg2
• OR: “Degrees of Bitterness.” Client: Farnham Ale & Lager. Agency: Lg2
BRONZE: “IKEA Moving Day – Move Less.” Client: IKEA Canada. Agency: Leo Burnett Toronto/Jungle Media

Transit/Posters Single
OR: “Street Swatches.” Client: Réno-Dépôt. Agency: Sid Lee
• ARGENT: “Boat.” Client: Farnham Ale & Lager. Agency: Lg2
• BRONZE: “The Azur Train.” Client: Loto-Québec. Agency: Sid Lee

SERVICES PUBLICS

Out-of-Home Campaign
• GOLD: “Any Way You Look At It.” Client: Ronald McDonald House. Agency: Cossette
SILVER: “SickKids VS.” Client: SickKids Foundation. Agency: Cossette
• BRONZE: “Annual Donation Drive.” Client: Catholic Church of Montreal. Agency: DentsuBos
• BRONZE: “The Get Help/Give Help Posters.” Client: Covenant House of Toronto. Agency: Taxi

Out-of-Home Single
• GOLD: “Any Way You Look At It: Moguls to Meals.” Client: Ronald McDonald House. Agency: Cossette
• SILVER: “Text & Drive.” Client: Cieslok Media. Agency: John St.