Out-of-Home revenue continues its upward trend

May 30, 2016

Toronto, May 30, 2016 – Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to the first quarter of 2015 according to Nielsen. Out-of-Home revenue has seen significant growth over the last 5 years and globally OOH is forecasted to increase by 4% to 5% in 2016. This growth can be attributed to a number of factors including audience erosion in other media, a mobile and active population and significant investments in DOOH (Digital Out-of-Home).