ICE District announces PATTISON as Exclusive Digital Sales Agent

January 10, 2017

(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital advertising. PATTISON is Canada’s largest out-of-home advertising provider and leader in digital advertising.

The initial phase of ICE District’s digital deployment includes two spectacular video boards, one located at the southwest corner of Rogers Place at 104 Avenue and 104 Street and one at the southeast corner of the Grand Villa Casino at 104 Avenue and 102 Street. The initial installation also includes 13 street-level digital signs, primarily positioned along 104 Avenue between 101 and 104 Streets.

Advertising content on ICE District’s digital signage will premiere this month.

Anchored by Rogers Place, over 2 million people are expected to visit ICE District in 2017. ICE District will deliver advertisers a higher-than-average income demographic.

For more information, contact:

Tim Shipton
Vice President Corporate Communications & Government Relations
Oilers Entertainment Group
(780) 909-8584
tshipton@edmontonoilers.com

Advertising inquiries can be directed to:

Scott Gibb

Director of Sales, Edmonton & N. Alberta
PATTISON Outdoor Advertising
(780) 975-0411
scott@icedistrictadvertising.com