Industry News

OOH Continues to Outperform Other Media in Reaching Consumers

April 21, 2017

The new TouchPoints study shows that OOH continues to deliver high reach of consumers during their purchase activity at 85%.... View Article

Lg2 takes Grand Créa 2017

April 17, 2017

The Créa competition recognizes the best advertising work in Quebec. This year, LG2 won the Grand Crea for their “Solide... View Article

CBC News Express Lands at Billy Bishop Toronto City Airport

April 11, 2017

Clear Channel Canada has expanded the CBC News Express network to Billy Bishop Airport.  A total of 14 screens have... View Article

Sport Chek Congratulates the Toronto Maple Leafs Seconds After the Win on OUTFRONT Media Digital Screens

April 11, 2017

Sport Chek leveraged OUTFRONT Media’s entire Toronto digital network to applaud the Toronto Maple Leafs immediately after clinching a spot... View Article

OMAC Announces the IRIS Awards to Celebrate Creativity and Innovation in OOH

April 11, 2017

The Out-of-Home Marketing Association (OMAC) has launched the IRIS Awards to recognize outstanding OOH campaigns produced by creative agencies across... View Article

The Eighth Edition of Astral Out of Home’s Carte Blanche Competition Launches Today

March 20, 2017

Astral Out of Home announced today the launch of its eighth annual Carte Blanche advertising competition, with winners in three... View Article

PATTISON Outdoor & Havas Share Empowering Messages on Digital Billboards for #GirlPowered

March 7, 2017

Launched in October 2016 as part of International Day of the Girl, #GirlPowered is a Havas and Canadian Women’s Foundation... View Article

OOH was an integral part of the 2017 Cassies

February 23, 2017

Yesterday, the Cassies awarded some of the most effective advertising campaigns in Canada. Congratulations to all of the winners! All... View Article

PATTISON Outdoor Announces First to Market Proof of Performance for Digital Outdoor and Networks

January 31, 2017

PATTISON Outdoor today announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitness™ Proof... View Article

Clear Channel Canada Welcomes New VP of National Sales, Bill McDonald

January 26, 2017

McDonald comes to Clear Channel with a wealth of knowledge from over 25 years of experience in the media sector.... View Article

In the Spotlight: Kayla Landen of Denneboom

January 18, 2017

An interview with Kayla Landen of Denneboom and one of the first graduates in the OOH Certification Program. Tell us... View Article

Charging Stations Now Live at Billy Bishop

January 13, 2017

New for 2017, Clear Channel Canada has installed charging stations in the Domestic and Transborder departures lounges. The network of... View Article

ICE District announces PATTISON as Exclusive Digital Sales Agent

January 10, 2017

(Edmonton, AB) – Oilers Entertainment Group today named PATTISON Outdoor Advertising as exclusive sales agent for ICE District out-of-home digital... View Article

Montreal Museums Take Over the City Streets

December 19, 2016

The Society of Museums in Montreal (Société des musées de Montréal) has deployed an Out-of-Home campaign to incite people to go... View Article

PATTISON Outdoor Wins Contract for Burlington Transit Advertising

December 16, 2016

TORONTO, ON – PATTISON advertising has been awarded the competitive tender for advertising for the City of Burlington. The new... View Article

Astral OOH to Launch Network of 50 Digital Backlit Faces in Montréal Metro

December 14, 2016

Astral Out of Home, a division of Bell Media, is pleased to announce the deployment of a network of 50... View Article

 The Orange Grove that Grew in Downtown Montreal

December 12, 2016

Quebecor Media OOH in collaboration with Lassonde, Touché! , LG2 and Élixir Marketing Olfactif joined forces to offer consumers an... View Article

The Ad Club OOH Day Highlights

December 12, 2016

The Advertising Club of Toronto had another successful Out-of-Home Day this year, where over 300 attendees were on hand to... View Article

Creativity and Innovation Are Key to OOH’s Growth

December 12, 2016

By Rosanne Caron The world’s oldest and largest screen continues to evolve through innovative ideas and integration with mobile and... View Article

Clear Channel Canada Launches New Website

December 2, 2016

Clear Channel Canada announced the launch of their new and improved website at The highly visual site makes campaign planning look... View Article

ACTIVEZ: Highlights

November 28, 2016

“In commercial urban spaces, illuminated signs and advertising billboards create the very fabric of place: if you take the signs... View Article

The 2016 Media Innovation Award Winners Announced

November 18, 2016

Last night the annual Media Innovation Awards recognized some of the best media campaigns of the year. Here are the winning... View Article

An Orange Grove in the Heart of Downtown Montreal

November 15, 2016

Élixir Marketing Olfactif is bringing a new sensorial experience to a Quebecor Media Group transit shelter by recreating the aroma... View Article

PATTISON Outdoor Sponsors Student Competition for Next Generation of Sales Talent

November 15, 2016

For a third year in a row, PATTISON Outdoor joins the The Great Canadian Sales Competition’s corporate sponsorship group connecting... View Article

Astral Out of Home Unveils New Momentum Service

November 14, 2016

MONTRÉAL – Astral Out of Home, a division of Bell Media, announced today the launch of Momentum, a new service that... View Article

Quebecor Media has picked up the Grand Prize at the 5th annual OOH Showdown

October 24, 2016

Quebecor Media Group has picked up the Grand Prize at the fifth annual Out of Home (OOH) Showdown, a national... View Article

Élixir Marketing Olfactif & Quebecor Media Group Create First Automated Olfactory Transit Shelter

October 5, 2016

Montreal – Élixir Marketing Olfactif is creating the first digital immersive experience from September 26 to October 23, as part... View Article

OUTFRONT Media awarded majority stake in outdoor advertising rights in Saint-Jérôme, Montreal

October 3, 2016

Montreal – OUTFRONT Media has been awarded a long-term contract with the city of Saint-Jérôme to install outdoor locations in... View Article

90 Foot High CF TEC Digital Tower Goes Live In Yonge-Dundas Square

September 29, 2016

TORONTO – The CF Toronto Eaton Centre digital tower (Clear Channel’s network) has lit up Yonge-Dundas Square with two adjacent 90’... View Article

PATTISON Outdoor Wins Advertising Contracts in Surrey and Chilliwack BC

September 27, 2016

VANCOUVER, BC – PATTISON Outdoor today announced two long-term media sales contracts. The first is a new, long-term contract with the... View Article

DESIGNATED SURVIVOR Gets Presidential Treatment with Innovative Campaign – Astral OOH

September 20, 2016

Astral Out of Home (AOOH) announced today the launch of an all-new original out-of-home campaign to promote this Wednesday’s (Sept.... View Article

PATTISON Outdoor Awarded Long-term Contract for Richmond Transit Shelter and Bench Advertising

September 13, 2016

RICHMOND, BC – PATTISON Outdoor Advertising today announced a new contract with the City of Richmond for its Transit Shelter (TSA)... View Article

North America’s First Subway Film Festival Celebrates 10 Years in Toronto

September 8, 2016

Toronto – Toronto Urban Film Festival (TUFF), North America’s largest commuter film festival, celebrated its 10th birthday in style with... View Article

Rosanne Caron to receive industry merit award

September 8, 2016

TORONTO – The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne... View Article

‘Garbage’ spotted on Montreal Transit Shelters

September 8, 2016

In an effort to create more awareness around public cleanliness, the City of Montreal and Quebecor converted key transit shelters... View Article

How Out-of-Home and Mobile Drives Consumer Interaction

September 8, 2016

As we become increasingly connected, our mobile devices become an essential tool throughout our path-to-purchase. Studies show marketers can utilize... View Article

Kubo Let The Birds Out of a Bus Shelter

September 8, 2016

For the release of its new animation movie Kubo and The Two Strings, the story of a young Japanese boy... View Article

OOH Advertising Outperforms Other Media in Reaching Consumers on the Path to Purchase

September 6, 2016

A new study by TouchPoints Canada shows that OOH outperforms traditional media in reaching consumers during their purchase activity for... View Article

Clear Channel Canada And Imagine Outdoor Advertising Form Partnership

August 31, 2016

ALBERTA – Clear Channel Canada (CCC) and Imagine Outdoor Advertising recently formed a partnership to introduce eight new premium displays to... View Article

Billy Bishop Airport Breaks Passenger Record

August 30, 2016

Billy Bishop Toronto City Airport celebrated a record breaking 258,000 passengers arriving and departing in July 2016. This marks the... View Article

Canada’s Message of Thanks to The Tragically Hip

August 15, 2016

The OOH Industry is paying homage to The Tragically Hip, the legendary Canadian rock group whose music spans generations with... View Article

Five Tips to Make Your DOOH Campaign Stand Out

August 10, 2016

Neil Morris, Founder & CEO of Grand Visual and a speaker at the ACTIVATE 2015 OOH conference shares valuable advice... View Article

Interview with Marielle Constandse

August 10, 2016

What was your first job in the advertising business? My first job in advertising was at OMD. I worked there... View Article

Dove Stands Up for Female Athletes Using Digital Billboards

August 10, 2016

In a continuous effort to empower women and help them to fight against constant physical judgement, Dove has just launched... View Article

Out-of-Home and Mobile – The Perfect Partnership

August 10, 2016

Here are two recent campaigns that show how OOH and mobile can work together to create consumer interaction. Toyota Mobile... View Article

ACTIVEZ Speakers Announced

August 8, 2016

OMAC has announced additional speakers for the upcoming October 18th conference in Montreal.   Tim Spencer, Founder, Cognitif As a... View Article

Clear Channel Canada Integrates Solar Powered Transit Shelters Into Edmonton Network

August 2, 2016

Clear Channel Canada recently added 14 solar powered transit shelters to its Edmonton network, with another 26 to be integrated... View Article

Five Tips to Make Your DOOH Campaign Stand Out

July 28, 2016

Neil Morris, Founder & CEO at Grand Visual and speaker at ACTIVATE 2015 OOH conference, shares some insights on how... View Article

Billy Bishop Airport Digital Domination by Clear Channel Canada

July 28, 2016

Clear Channel Canada recently launched a six-digital display domination at Billy Bishop Toronto City Airport. The network is the best... View Article

Astral Out of Home Becomes Exclusive OOH Operator at Toronto Pearson International Airport

July 27, 2016

Astral Out of Home (AOOH), a division of Bell Media, announced today it has been awarded the out-of-home advertising contract... View Article

PATTISON Outdoor Goes Old School for Netflix’s New Retro Series Stranger Things

July 20, 2016

TORONTO, ON – For every kid during the 1980s, and for fans of the films of the decade, Netflix’s new... View Article

OOH Drives Brand Conversations that Result in Sales

July 20, 2016

The Keller Fay study* found that some of the more traditional forms of advertising — print, radio and out-of-home —... View Article

Cannes Lions Highlights

July 20, 2016

Every year in June, The Cannes Lions International Festival of Creativity rewards some of the best advertising campaigns from around... View Article

Interview with Abby Worthington

July 20, 2016

Director, Head of Print & OOH Investment at Amplifi Tell us about your job and role with Amplifi? In my... View Article

APN Outdoor explore the jungle of Media Attention in 2016 study

July 19, 2016

SYDNEY: APN Outdoor have today introduced their headline research piece for 2016, Media Attention- It’s a Jungle out there. This... View Article

Digital Research Affirms Digital Billboards are Not Distracting to Drivers

July 8, 2016

Eye-tracking research in Australia validates US research that shows digital billboards are not distracting to drivers. The Outdoor Media Association of... View Article

Attention to OOH Remains High as Consumers Disengage from Other Media

June 29, 2016

A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study*... View Article

Mark’s campaign wins Canada’s first Creative Lion 2016

June 22, 2016

“The Colder it Gets” campaign created by Touché! and Sid Lee for Mark’s won a Bronze Creative Data Lion. This... View Article

Cannes Lions 2016: Brewtroleum wins Outdoor Grand Prix

June 22, 2016

Heineken New Zealand’s “Brewtroleum” work for DB Export, handled by Colenso BBDO in Auckland, has won the Grand Prix for... View Article

Bell Media Appoints Karine Moses as President, Astral Out of Home

June 22, 2016

Bell Media announced today the appointment of Karine Moses as President, Astral Out of Home following Luc Quétel’s decision to... View Article

Clear Channel Canada Updates Street-Level Digital Displays In Yonge-Dundas Square

June 20, 2016

Clear Channel Canada recently installed two 11.8′ W x 7.9′ H street level digital displays in Yonge-Dundas Square. The displays... View Article

Spotlight – Interview with George Ault, Associate Creative Director at Zulu Alpha Kilo

June 20, 2016

What is your favorite OOH campaign from last year? While it isn’t technically a campaign, the recent “Text and Drive”... View Article

How to Build a Spectacular Spectacular: Clear Channel Canada

June 20, 2016

What is the best way to get noticed in Yonge-Dundas Square? A 28-foot, 7,000 pound roulette wheel is a great... View Article

Cannes Lions 2016: OOH is The Most Popular Competition

June 17, 2016

Cannes festival sees record number of Awards entries – up 7% from 2015. While some of the more traditional Lions competitions... View Article

PATTISON Onestop wins 13 prominent Great-West Life Properties

June 14, 2016

TORONTO, ON – PATTISON Onestop is expanding its Digital Office Network (DON) portfolio by acquiring 13 prominent properties managed by... View Article

Clear Channel Canada Offers New Digital Displays At Billy Bishop

June 9, 2016

Clear Channel Canada will install two new 95″ digital screens in both the domestic and transborder arrivals areas of Billy... View Article

Toronto Urban Film Festival (TUFF) Announces Zaib Shaikh As Guest Judge

June 2, 2016

Toronto Urban Film Festival (TUFF) North America’s largest and longest-running commuter film festival is pleased to announce Zaib Shaikh, City... View Article

UK: Pioneering Study Reveals OOH Drives Significant Uplift in Smartphone Brand Action

May 31, 2016

A new study released from Outsmart, the marketing body for Out-of-Home (OOH) in the UK, reveals that OOH activity drives... View Article

Astral OOH Announces Montréal Winners of the CARTE BLANCHE FOR CREATIVES Contest

May 27, 2016

Astral Out of Home, a division of Bell Media, announced tonight the Montréal winners of the 7th edition of its... View Article

Sid Lee creative agency takes the Grand Crea

April 8, 2016

The Créa Awards took place in Montreal on April 7th. Sid Lee creative agency was awarded the Grand Créa, given... View Article

Audi Gets Digital at YVR as Astral OOH Launches Innovative New Airport Products

April 6, 2016

Astral Out of Home, a division of Bell Media, today announced that Audi Canada is the first exclusive advertiser of... View Article