IRIS Awards

The IRIS Awards were created to recognize and celebrate creative excellence in OOH from across Canada. There will be two award categories per quarter:

  • Best OOH Creative Execution
  • Best OOH Innovation/Technology

OMAC and its members are pleased to announce the following Q1 Winners: 

 LEGO Batman Movie – Best OOH Creative Execution

Creative Agency: Warner Bros. Direct

To celebrate the release of The LEGO Batman Movie, Warner Bros. Pictures Canada executed an extensive OOH campaign inclusive of subway train wraps, station murals, DOOH and experiential stunts. Exciting creative promoted the film’s opening while showcasing a number of new characters both good and evil.


Réno-Dépôt “Street Swatches” – Best OOH Innovation/Technology

Creative Agency: Sid Lee
Creative Director – Alex Bernier
Creation – Alex Béland, Alexis Caron-Côté
Technology – Julien Roub Charland, Zachary Labrosse-Remilard
Photography Direction – Guillaume Beaudoin
Production: Marc Desjardins

Réno-Dépôt and Sid Lee are no strangers to innovation and DOOH given their success with Reno Depot’s Colours in the sky campaign. For the 2nd phase of this award winning DOOH campaign they took to the colour of the streets to showcase their colour offerings.

“In our third year of working with Réno-Dépôt and SICO, we wanted to showcase the technology and bring it to the people so that they could see it in action. This led us to add another dimension to what is a traditional media. We were very pleased with the campaign.”
– Alexis Caron-Côté, copywriter at Sid Lee.

All quarterly award winning campaigns will qualify for the 2017 Grand IRIS Award and will be tested with a consumer panel to gauge their reaction and judged based on the following criteria:
• Visual Impact and appeal
• Strong branding
• Simplicity of message
• Contextual relevance
• Consumer response

The 2017 Grand Iris Award will be announced in early 2018 and the winning creative team will be presented with a trip to the 2018 OBIE Awards in Austin, Texas.

To enter your campaign into the IRIS Awards, please complete the form below and provide photos by June 30th, 2017.  The 2nd quarter winners will be announced in July.

Submission Form