Last night, the OAAA held the OBIE Awards to recognize creative excellence in the Out-of-Home Advertising
Over 115 campaigns were vying for the top awards in 14 categories including contextual, engagement, experiential and craft.
New this year, the OAAA presented a platinum Obie Award for Twitters OOH campaign. Twitter used billboards to show how it is connected to the world’s biggest issuers. Using current world topics from gun control to climate change these images were displayed on billboards along with the synonymous Twitter logo and hashtag.
In the International Category John St took a Bronze for a fictitious Funeral home that cleverly drove home the message of the dangers of texting and driving.
To view all of the 2017 OBIE Award Winners, click here.