“The Colder it Gets” campaign created by Touché! and Sid Lee for Mark’s won a Bronze Creative Data Lion. This is the first time a Canadian campaign wins in this two-year-old category.
The campaign used data delivered through a partnership with the Weather Network to post discounts according to the outside temperature on digital out-of-home platforms as well as social and programmatic channels.
Read the case study here: http://www.omaccanada.ca/case-study/marks-gets-ready-for-winter/