Mark’s campaign wins Canada’s first Creative Lion 2016

June 22, 2016

“The Colder it Gets” campaign created by Touché! and Sid Lee for Mark’s won a Bronze Creative Data Lion. This is the first time a Canadian campaign wins in this two-year-old category. 

The campaign used data delivered through a partnership with the Weather Network to post discounts according to the outside temperature on digital out-of-home platforms as well as social and programmatic channels.

Read the case study here: