Montreal Museums Take Over the City Streets

December 19, 2016

The Society of Museums in Montreal (Société des musées de Montréal) has deployed an Out-of-Home campaign to incite people to go to the museum more often. The goal of the campaign is to get people to think the same way as they do for cinema screenings – “What’s new in theatres this week?” to become “What’s new in museums this week?” A website and phone app were developed and list over 350 exhibitions available in 40 different museums in Montreal.

The OOH campaign will include nearly 2000 ads relayed on transit shelters, fences and shops and will last 8 weeks.

Click here to see the creative gallery.