Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them. The study found that four in ten shoppers are also interested in interacting with digital ads to obtain information or promo offers on products and or services.
The study commissioned by OMAC (Out-of-Home Marketing Association of Canada) also found that the recall of DOOH ads is high, particularly in major cities where over one-half recall ads on a weekly basis.
“DOOH is seen as an effective way to communicate timely and relevant information to Canadians making it the ideal medium for public safety messages and to promote consumer products and services,” commented Rosanne Caron President, OMAC.
For further information on the study please click here.