News Release

Rosanne Caron to receive industry merit award

September 8, 2016

TORONTO – The Advertising Club of Toronto’s Out of Home Day Committee has selected its third merit award recipient. Rosanne... View Article

OOH Advertising Outperforms Other Media in Reaching Consumers on the Path to Purchase

September 6, 2016

A new study by TouchPoints Canada shows that OOH outperforms traditional media in reaching consumers during their purchase activity for... View Article

Canada’s Message of Thanks to The Tragically Hip

August 15, 2016

The OOH Industry is paying homage to The Tragically Hip, the legendary Canadian rock group whose music spans generations with... View Article

ACTIVEZ Speakers Announced

August 8, 2016

OMAC has announced additional speakers for the upcoming October 18th conference in Montreal.   Tim Spencer, Founder, Cognitif As a... View Article

Attention to OOH Remains High as Consumers Disengage from Other Media

June 29, 2016

A new study reinforces the challenges in reaching Canadian shoppers, particularly millennials age 18-34. The 2016 BrandSpark Canadian Shopper Study*... View Article

New Research Highlights Acceptance and Effectiveness of DOOH

June 21, 2016

Over 7 in 10 shoppers in major cities agree that digital signs are an effective way to communicate with them.... View Article

COMB and OMAC Launch OOH Certification Program

June 14, 2016

A new OOH Certification Program launched by COMB and OMAC will provide media planners and buyers with comprehensive knowledge to... View Article

High Attention to OOH Ads Leads to Consumer Action

June 6, 2016

When consumers are outside their home they are active and alert leading to opportunities for OOH to engage and interact... View Article

Out-of-Home revenue continues its upward trend

May 30, 2016

Toronto, May 30, 2016 – Out-of-Home (OOH) advertising revenue is up 6% in the first quarter of 2016 compared to... View Article

OMAC Announces 2016 OOH Conference – ACTIVEZ

May 16, 2016

The Out-of-Home Marketing Association (OMAC) is hosting ACTIVEZ, an OOH conference on Tuesday October 18th at Theatre St. James in... View Article

OOH Companies Contribute over $24 Million in Ad Space

April 25, 2016

In 2015, OMAC members contributed over $24 Million in advertising space to charities, not-for-profits, community services and organizations. “As a... View Article

Canadian agencies continue to shine at the OBIE’s

April 20, 2016

Last evening the Outdoor Advertising Association of America (OAAA) held their annual OBIE Awards ceremony to recognize excellence in Out-of-Home... View Article