OMAC Announces 2016 OOH Conference – ACTIVEZ

May 16, 2016

The Out-of-Home Marketing Association (OMAC) is hosting ACTIVEZ, an OOH conference on Tuesday October 18th at Theatre St. James in Montreal.

ACTIVEZ is a half-day conference that will bring together industry leaders to discuss how data and technology are fueling innovation and shaping the future of OOH. New research will be presented on the value of OOH; its impact on brand metrics and ROI. Hear from marketers and their agencies on how OOH is achieving their goals by delivering targeted, relevant and contextual communication.

“ACTIVEZ will provide new ideas and insights on the value and role of OOH in the future”, said Rosanne Caron, President OMAC.

Speakers include:

denis-cropped2Denis Gaumondie
Founder, Digital Media Village, a Paris- based consultancy providing market intelligence services to brands and digital placed-based media. Denis started the online portal Ooh-tv.fr which is now the leading French publication about Digital Placed-Based Media.
Sally-Feb-16Sally Dickerson
Founder & CEO, BrandScience, Benchmarketing @Omnicom Media Group, London
Sally co-founded The Decision Shop, part of Bates/Cordiant running econometric programs for various clients. She then set-up set up ROI (Return on Investment) when she joined OMD group which became OMD Metrics when it expanded into Europe and the USA. OMD Metrics was rebranded as BrandScience which today runs hundreds of econometric projects every year.

 

More speakers will be announced soon!

For more information about ACTIVEZ and to register please click here.