OOH Certification Program

“The out of home medium is a ‘leading light’ in media communications, it shows continued growth through new and creative use of technologies. This is an area where media planners, if they develop their skillset, can make a HUGE contribution to the effectiveness of a campaign. To satisfy this need, COMB and OMAC have developed an excellent 5-pod training course (online or on-site) which will provide the requisite tools to equip agency staff to deliver maximum value for their client’s investment in out of home.”


Janet Callaghan, President
Canadian Media Directors’ Council

Learn How to Plan and Buy Out-of-Home Media

COMB and OMAC have developed an OOH Certification Program designed to provide participants with the knowledge and skills required to plan OOH campaigns.

The program has five modules in total and each module uses a web-based testing platform and/or hands-on software exercises. Participants have the option to access the course on-line, or on-site training can be scheduled.

To attain certification each participant must complete all five modules and achieve an 80% mark for each module.

Who should take this course?
Language(s) available
Cost
Registration
Instructors & contact info
Program Outline

FAQ


Who should take this course?
It is designed for entry-level planners and buyers, experienced individuals seeking a refresher on OOH, advertisers and schools.

 

Languages available
Material is available in both English and French.

 

Cost
CAD$ 250 (+HST) per participant. The fee is payable in advance by cheque to the order of “COMB” or by direct deposit. Discounts are available for 6+ participants from the same company who register at the same time (please contact us for more details). Additional charges may apply for on-site training outside of the Greater Toronto Area – please contact us to discuss on-site options.

 

Registration
To register for the course, please fill out the online form available here.

We will then contact you via email with a confirmation of your registration and an invoice. Please, do not send your payment before receiving a confirmation from us.

 

Instructors & contact info
Jeremy Stick, Software & Training Consultant, COMB – jstick@comb.org – 416-968-3823 ext 112


Program Outline

Please note that the module times below are average durations – the course can take as little as 6 hours to complete when taken online by quick learners. We can also provide a full day, on-site version of the program upon request.

Module 1: Out-of-Home Overview

Topics:

  • Role of COMB & OMAC
  • Products & networks (features, sizes, formats, static, digital, etc.)
  • Planning & buying resources (mapping, case studies, research, COMB Data Report & COMBNavigator®)

Delivery method: online or on-site
Duration: 50 – 70min (including test)
Testing method: Multiple choice questions

 


Module 2: Out-of-Home Measurement

Topics:

  • Markets, OOH companies, products covered
  • COMB Outdoor methodology
  • COMB Indoor methodology
  • Other OOH measurement

Delivery method: online or on-site
Duration: 50 – 75min (including test)
Testing method: Multiple choice questions

 


Module 3: Learn how to navigate the COMBNavigator®

Topics:

  • What is COMBNavigator®?
  • Software demo (on-site)/view video tutorials (online)
  • Questions followed by 4 scenario-based tests where participants are required to build plans using the COMBNavigator® software.

Please note that for this module, a basic understanding of how to use COMBNavigator® is required.

Delivery method: online or on-site
Duration: 2h – 2.5h (including test)
Testing method: Multiple choice questions + exercises using the software

 


Module 4: COMB Data Report

Discover Inventory Insights.

Topics:

  • What is the COMB Data Report?
  • Software demo (on-site)/view video tutorials (online)
  • Questions followed by 3 scenario-based tests where participants are required to create reports using the COMB Data Report software.

Delivery method: online or on-site
Duration: 1.5h – 2h (including test)
Testing method: Multiple choice questions + exercises using the software

 


Module 5: Campaign Planning

Learn Why OOH Is So Effective

Topics:

  • Why use OOH
  • Strategic uses
  • Effectiveness, Creative and Production guidelines

Delivery method: online or on-site
Duration: 2h – 2.5h (including test)
Testing method: Multiple choice + exercises

 


Test Results:

  • Marks will be provided immediately after completion of Module 1 & 2 testing.
  • For Modules 3-5 where exercises need to be completed, final results will be sent via email within two weeks.

To attain certification each participant must complete all five modules and achieve an 80% mark for each module.

 


FAQ

  • How long do I have to complete the program?
    All five modules must be completed within 3 months of module 1 completion.
  • How can I schedule on-site training?
    If you wish to be trained on-site, please contact either Jeremy Stick – jstick@comb.org
  • Are there additional fees for on-site training?
    Extra charges to cover travel costs may apply if the training is given outside of the Greater Toronto Area. Please contact us for more details.
  • What if I fail an online module ?
    You will need to retake the failed module within 2 weeks and we recommend that you book an in-class session if possible.
  • What if I fail an on-site module?
    You will need to retake the module online within 2 weeks.
  • Will I be charged to retake a module that I failed?
    If you need to retake a failed module(s), you will not be charged (unless travel costs are incurred for on-site instruction).
  • What if I fail a second time?
    You will be charged CAD $125 to retake one or more modules.
  • What is the certification recognition process?
    Once you’ve successfully completed the certification program you will be issued a certificate of completion and will be acknowledged on our website (if we have your authorization).