The latest results from the Shoppers Study show that OOH continues to have a high degree of opportunity to engage and interact with shoppers. The study found that Canadian consumers who are very active and alert leads to a higher recall of OOH.
1 in 2 active and alert shoppers take action after seeing an OOH ad. With 40% of purchases unplanned, OOH’s high reach and recall can influence shoppers on the path to purchase.
For more information on the Shoppers Study please contact Jacques Major at firstname.lastname@example.org or click on this link for an overview.