OOH –Driving Online Activity

May 17, 2017

A new Nielsen study commissioned by the OAAA (Outdoor Advertising Association of America) found that OOH is most effective offline medium in driving online activity. The study found that OOH delivers more online activity per ad dollar spend compared to television, radio and print.

Source: OAAA/Nielsen 2017 study

The study further stated that online activations including search, Facebook, Twitter and Instagram activity generated by OOH indexes at about four times the expected rate given its relative ad spend.

Source: OAAA/Nielsen 2017 study

Download the complete study here.