The Orange Grove that Grew in Downtown Montreal

December 12, 2016

Quebecor Media OOH in collaboration with Lassonde, Touché! , LG2 and Élixir Marketing Olfactif joined forces to offer consumers an opportunity to experience something unique: the feeling of standing in the middle of an orange grove in Montreal. This innovative strategy based on emotions and olfactory memory, provided a complete sensorial experience by reproducing the look and feel of an orange grove, complete with the sounds of birds, crickets, the warmth of the sun, the sweet smell of freshly-picked oranges and the great taste of Oasis Premium orange juice.

See the complete gallery here.