TORONTO, ON – For every kid during the 1980s, and for fans of the films of the decade, Netflix’s new series Stranger Things will feel very familiar and reminiscent of the thrills of Steven Spielberg’s earlier works. The Out-of-Home campaign, with media managed by PATTISON Outdoor pays homage to the retro series with a promotional campaign running until the first week of August at select Toronto TTC stations. Each location includes custom-fitted “Stranger Phones” mounted to Pillar Wraps promoting the Netflix series. The telephones will ring every three minutes, and when a passerby picks up the receiver, a frightening message pertaining to the show is delivered.
For more information on PATTISON Outdoor Advertising, please contact:
Dmitri Melamed, VP of Production, Fourth Wall Media (A Division of PATTISON Outdoor Advertising)