Media Mix Value

Out-of-Home Adds Value in the Media Mix

A comprehensive study of Out-of-Home advertising campaigns across five product categories: wireless services, mobile phones, packaged food, QSR and casual apparel revealed the positive effect OOH can have on brand metrics.
The study conducted by Vision Critical analyzed the relationship between advertising spend levels and recall performance, as well as the influence OOH has on key brand metrics.

For an executive summary of the results click here.