The WHOOHW Survey – Why and How OOH Advertising Works
This survey analyzed the sales impact on FMCG (Fast Moving Consumer Goods) when OOH is in the media mix. Some of the key takeaways were:
– OOH does boosts sales immediately and has long term effect as well.
– OOH adds value to the media mix. Best results with a mix of TV-OOH.
– OOH spend has impact on sales – short term and long term
Download the WHOOHW Survey here (pdf)