Sid Lee creative agency takes the Grand Crea

April 8, 2016

The Créa Awards took place in Montreal on April 7th. Sid Lee creative agency was awarded the Grand Créa, given to a campaign that performed well across several categories for Lotto 6/49. The work centred around a billboard, which pointed to a built-in clock when every digit of the time was the same number (like 11:11, or 3:33, and so on), designating it someone’s lucky moment to make a wish.

For a full list of the OOH winners, click here.