Spotlight – Interview with George Ault, Associate Creative Director at Zulu Alpha Kilo

June 20, 2016

What is your favorite OOH campaign from last year?

While it isn’t technically a campaign, the recent “Text and Drive” billboard proves the power of simple, provocative outdoor. It’s been shared thousands of times in social media and picked up by news organizations around the world.

What opportunities do you see for OOH in the next 5 years?

Technology will continue to make outdoor a richer, more engaging medium for consumers. But the more exciting opportunities may be for advertisers. Technologies like built-in facial recognition are enabling advertisers to not only target consumers more effectively but also see how people are responding to their message in real-time, making the creative more accountable.

What is your favorite OOH campaign that was produced at your agency?

That’s a tough one. I’m going to go with the one I worked on: The Corona Summer Campaign.

What OOH campaign do you wish your agency had produced?

The iPhone 6 campaign “Shot on iPhone 6”. Focusing solely on the iPhone’s camera capability was such a smart and relevant strategy in the Instagram age. It led to creative that’s simple, beautiful, and empowering. Also it would be nice to have won a Grand Prix at Cannes.

What is your guilty pleasure?

Procrastinating.

If you could pick one person dead or alive to be your dinner guest who would it be and why?

Edgar Allen Poe. He died convinced he was a failed writer. I’d like to pass on the good news.

What is your favorite expression?

Let’s not throw the baby out with the bath water.