The following is a summary that is meant as a guide to assist in placing campaigns related to tobacco advertising. It is recommended that the official legislation and legal counsel be consulted before undertaking or accepting any advertising to ensure legal obligations and interpretations are accurate.
Tobacco law is governed federally however provinces and municipalities may enact their own bylaws. Where there is a conflict between a provision of federal Act and a provision of a provincial bylaw that regulates, restricts or prohibits smoking, the more restrictive provision prevails. In most cases provincial statutes do not address general media advertising but detail from the corresponding Act follows for your information.
Governed by Prince Edward Island Tobacco Sales Act
5.2 (1) No person shall advertise or promote, or permit the advertisement or promotion of, the sale or use of tobacco (a) in a place or premises where tobacco is sold or offered for sale at retail; (b) in a place or premises to which persons under the age of 19 years are permitted access; (c) in a vehicle, building or other structure if the advertisement or promotion is visible from outside the vehicle, building or other structure; or (d) on any sign located outdoors, including (i) a billboard, (ii) a portable sign, and (iii) a sign on a bench, vehicle, building or other structure.
For the complete Tobacco Sales Act, visit:
Amendments current as of October 2015
Date of OMAC update: March 2016