The Out-of-Home Marketing Association (OMAC) is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising... View Article
Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that... View Article
There are 4 basic OOH formats: Billboards, Street Level, Transit and Indoor, which are available as static or digital.
Basically static boards/displays are usually paper, vinyl or other OOH product. Digital refers to all OOH products that run digital... View Article
Consumers spend over 70% of their time outside their home, reaching consumers as they travel, commute to work or go shopping.... View Article
You can contact individual member companies listed on OMAC’S website. OMAC can provide resources to help you plan an OOH... View Article
Each OMAC member has a Real Estate Department that you can contact for information on leases, municipal rules and legislative... View Article
OOH is sold by the product/panel location. OOH can be purchased as a single panel, multiple panels or GRP buy.... View Article
You can buy out-of-home advertising through an agency or directly with an OOH company.
Yes, you can.