Archives

Who is OMAC?

The Out-of-Home Marketing Association (OMAC) is responsible for promoting the benefits and effectiveness of out-of-home media to advertisers and advertising... View Article

What is OOH Advertising?

Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home media (aka OOH media or outdoor media) is advertising that... View Article

Why does OOH work?

Consumers spend over 70% of their time outside their home, reaching consumers as they travel, commute to work or go shopping.... View Article

How is OOH sold?

OOH is sold by the product/panel location. OOH can be purchased as a single panel, multiple panels or GRP buy.... View Article