What are GRP’s?

May 4, 2016

GRP’s (Gross Rating Points) are a measurement for determining the weight level of an out of home product and or buy. OOH can be purchased based on GRP’s weigh levels which vary by product, market and circulation. For example if you were to purchase 50 GRP’s in Toronto, the product coverage would reach 50% of the market population over the duration of the campaign.